Burger King National Promotion

Tie-in to national "I Love This Place" awareness campaign and create local take-down promotions to increase frequency. Consumers are encouraged to say "I Love This Place" when ordering. A bounce-back coupon / entry form promoted future visits. When the coupon is redeemed on a future visit, consumers have the chance to win a Marriott resort vacation trip to Mexico. Entry boxes and POS materials were sent to retail stores. The entry box came shipped as a self-mailer back to the fulfillment house making this an easy-to-execute promotion.