Mastercraft

Reinforce Mastercraft's position as the world's premier waterski boat. Research showed Mastercraft to be among the most highly contested possessions in a divorce or inheritance settlement. So rather than discuss boat features, like the competition, this campaign took the higher road and said a Mastercraft boat is your most prized possession.

This print campaign ran in all the serious waterskiing publications.
The campaign received an unprecedented positive response from dealers and resulted in a doubling of visits to dealers' showrooms and boat trade shows. The campaign received a Clio award and was featured in Archive and Communication Arts magazines.