position as the world's premier waterski boat. Research showed Mastercraft
to be among the most highly contested possessions in a divorce or
inheritance settlement. So rather than discuss boat features, like
the competition, this campaign took the higher road and said a Mastercraft
boat is your most prized possession.
print campaign ran in all the serious waterskiing publications.
The campaign received an unprecedented positive response from dealers
and resulted in a doubling of visits to dealers' showrooms and boat
trade shows. The campaign received a Clio award and was featured
in Archive and Communication Arts magazines.