Denver Art Museum Amish Quilt Exhibition

In addition to newspaper and magazine advertising for the Amish Quilt exhibit, a separate guerilla campaign was created. Second to their quilts, the Amish are known for their handmade pies. Fresh Amish pies were hand delivered to key members of the news media a week before the exhibit opened. This created excitement and urgency to see and write about the exhibit. Attendance for the exhibit met and exceeded goals.


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